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Microsoft's decision to pre-load Windows 10 upgrade sans consent is ill-advised

Gregg Keizer | Sept. 16, 2015
Dispenses with 'industry practice' claim about downloading upgrade to PCs whose owners didn't ask for bits

The simplest way to fix this particular problem -- others are more entrenched in how Microsoft sees it revenue future or emblematic of a service delivery scheme -- would be for Microsoft to explain its thinking; change the behavior to only download after user consent, which is what customers understood to be the plan; and, like Apple did last year, offer a tool that scrubs the upgrade binaries from affected PCs.

Users will eventually move to Windows 10; other than switching to an OS X-powered Mac, or an even more drastic move, changing to Linux, they will have little choice in the long term. Pushing unsolicited upgrades to users for short term benefit -- perhaps to meet Microsoft's self-imposed goal of 1 billion devices by mid-2018 -- is short-sighted.


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