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Flash storage driving VDI adoption, claims Pure

Sophie Curtis | April 9, 2013
For years analysts have been predicting that virtual desktop infrastructure (VDI) will be the “next big thing,” but the concept is still failing to set the world on fire. Many organisations, while supporting the ideas behind VDI integration, have not yet taken the final leap – primarily due to concerns about cost and performance.

Dietzen said that although the lion's share of it's all-flash arrays have been bought by tech companies, financial services firms, intelligence, military and the federal government, the VDI use case has also been attracting non-traditional early adopters.

"Reference customers include state and local government, and hospitals, so the technology's been broadly appealing far more than we expected," he said.

"Our customers just want to plug us in. They're running the product with VMware, Oracle, Microsoft, open source technologies like MySQL. They don't want to change any of the configuration, they want a plug replacement for an existing EMC or NetApp disk array that just works and yet delivers these advantages."

Last month, Pure Storage opened a new European headquarters in London, headed up by John Silva, formerly of HP 3PAR. Silva said there is "exploding demand" for all-flash storage systems in the region, particularly as more companies struggle to cope with the demand for fast access to data and applications.

"EMEA represents a substantial market opportunity for all-flash storage systems; we believe Pure Storage is best positioned to address that opportunity," said Mike Volpi, partner at Index Ventures, which invested $95 million to fund the expansion.

"Their North American momentum sets them up to extend naturally into EMEA and we are very pleased to see the company executing on its planned global expansion."

Pure Storage has already established its first customer deployments in the region and assigned key reseller, distribution, and support relationships. The company now also offers 24x7 support with 4-hour onsite service for the EMEA market.


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