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2013: The year Cloud took over

Allan Swann | Dec. 9, 2013
The hits, the misses, the surprises and the big trends that emerged

Driven as much by Cloud, Nola said it also drove a massive change in channel budgets — a focus more on opex than capex.

"IT budgets are no longer the sole domain of the IT department — other operational units in the business are starting to be allocated an IT spend as well. It was expected, because in the last few years we have seen an increasing move from enterprise buyers to either hosted infrastructure or Cloud-based services, and away from on-premise systems."

The big hardware flop for the year was the Microsoft Surface tablet, which Microsoft also refused to sell through the channel. "The Surface launch ignored all of the company's strengths, and it looked like Microsoft had decided that the only way to be successful was to be Apple," Moses said.

Nola said BlackBerry's new BB10 range of devices was also a key flop, and another example of a former industry leader stumbling.

Managed Print Solutions was tipped to take off in 2013, but Moses said it went nowhere. "And I don't know if it will either next year either,"he added.

The other disappointment for the year was Big Data.

"It grew as expected, but only because we didn't expect it to grow much at all. It's all still too focused on the tech, rather than the application and skills being used. Most companies haven't even started analysing their existing data, and are already looking at future big data. They are running before they can walk," Moses said.

David Henderson, Dunkenny Consulting
Michael Dell taking his company private: "The ramifications for the market will be very positive. Expect Dell to place a greater focus on the channel. It has also made some good acqusitions in the last 3-4 years and now has a solid portfolio."

Laurie Sellers, PushPull Marketing
Oracle's continued inertia surrounding its Sun Microsystems purchase. "We expected when Oracle took over Sun — which was a big deal for us — that Oracle would get their act together. We'd thought we'd see their tech become more like an appliance, that is, they would optimise the software and merge it with the hardware — but that hasn't really happened. It's almost like Sun got wiped off the face of the earth. Oracle has lost so much momentum now, its hard to see how they'll fight back."

Steve Nola, Dimension Data
Mixed messages surrounding the NBN: "The new Federal Government's rethink on the NBN. It looks like the Communications Minister Malcolm Turnbull hasn't completed discounted the idea of FTTP. I guess we will have to wait for the findings from the government's strategic review before we have a clear view of the direction the NBN will ultimately take."


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