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Accelerating into the cloud

Brian Karlovsky | June 25, 2015
As the Cloud sector grows ever more rapidly and different solutions and plays seem to appear almost daily, the question becomes one of detail and matching need with the correct package. Brian Karlovsky looks at how the market is developing and what the channel should be doing for its clients.

"Should we manage to deliver a great country wide data network, then all bets might be off. Latency will become far more important as bandwidth increases and a local point of presence may mean the difference between a sale or not."

Business advantages

NEXTDC's Scroggie broadly noted that there were any number of business advantages for a company keeping their Clouds in their own jurisdiction, especially if they could be hosted in the same facility as their own IT infrastructure. This allowed their IT assets to be unified in a single integrated network to better align with the way they consume Cloud services and provide the ideal environment for a hybrid IT service.

He also said the importance of geo-location and latency really depended on where you were and what you needed to do with your data. "Obviously there are concerns around data sovereignty with geo-location, and the different price of the same goods and services depending on where you do business.

This is of course another reason why we are seeing more international Cloud providers establishing an Australian presence," he said. "Again, for many organisations, colocating their Cloud and infrastructure in the one facility solves many latency issues, which raises the need for data centres that are highly connected, with an established community of carriers and Cloud providers to provide the required services."

Hanrahan agreed saying that latency was an increasingly important issue brought about by increased use of rich media content, and increased integration between digital front end and back office systems.

"Whilst Content Delivery Networks and streaming services have a role to play in some cases, using datacentres with low latency is the best solution for most, he said."

The future will bring service providers to the fore as the key customers of datacentres, according to Randall.

"We're going to see an increased importance of service providers as the key customers of datacentres, driven by Cloud uptake," he said. "We'll also begin to see environmental concerns and regulations, such as Power Usage Effectiveness and NABERS ratings driving consolidation from inefficient older facilities to newer ones. Similarly, increased power costs will also result in a trend to use more efficient datacentres locally.

"Cloud will continue its rapid growth as the early majority are coming on board. "Adoption is also proliferating across an ever increasing range of applications and workloads, and we're already working with customers on complete datacentre migration projects.

"Partners who assist early and later majority customers with Cloud Strategy, lift and shift and re-architecture/transformation, as well as ongoing support and management, will play an ever increasing role in Cloud adoption.


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