Trend Micro says there was an uptake in mobile security amongst consumers in 2013.
According to Trend Micro A/NZ managing director, Sanjay Mehta, this growth rate outpaced that of tablet/smartphone sales.
"Even so, we thought it still had the potential to do more, particularly off the high base rate of tablet and smartphones already in the market," he said.
Beyond mobile security, Mehta has seen a rise in recognition amongst consumers in regards of the need for protection against identity theft, and not just antivirus and Internet security in general.
"Resellers have the potential to take greater advantage of this and increase channel and end user education levels," he said.
The growth of the Cloud in Australia also caught Mehta's attention this year.
"While the overall trend is certainly not surprising, the rate of adoption, size of organisations adopting Cloud, and the types of production applications now in the cloud is more rapid than expected," he said.
To illustrate this, Mehta said Cloud in enterprise accounts accounted for more than 50 per cent of Trend Micro's sales.
Cloud push to continue
The trends Mehta saw this year are expected to carry into 2014, such as the continued acceleration of Cloud adoption and the emergence of specialised organisations in Cloud based services.
"We will already begin to see consolidation and strategic relationships in this space as Australian based and global players jockey for position," he said.
As for where Trend Micro will fit into this, Mehta characterises security as an enabler for Cloud adoption, and in turn will fuel its growth.
"We will likely see federal and state government make serious moves towards Cloud in 2014, as opposed to the more tactical projects conducted in 2013," he said.
Targeted attacks on Australia are not expected to slow down next year, and Trend Micro predicts that at least one major data breach a month will take place somewhere globally.
"In 2014, we will see successful attacks producing unfortunate front page news for Australian business at an increased rate over 2013," he said, Mobile security is also expected to gain further market adoption in 2014, as well as identity theft protection gaining recognition beyond the traditional PC space to all other devices.
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