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Computerworld Singapore 2012 Outlook: Accenture

Jack Loo | Jan. 25, 2012
Accenture expects continued investments in technology to support busiest growth.

5) Do you see IT budgets increasing in 2012?

Not substantially. CIOs recognise that there is a healthy pace of investments - tied to corporate revenue and growth. Different industries will see a different ratio of IT Spend to Corporate Revenue, largely depending upon how much they rely on technology to reach their customers. We do think that investments in customer facing areas will continue to grow globally, especially for more matured markets, while nation building and rapid expansion will dominate the emerging markets.

6) What are the management challenges CIO will be facing in 2012?

With the technology industry continuing to grow in maturity, the war for talent will continue. This means that CIOs must focus on creating a differentiated employee value proposition - new skills, new opportunities, international experience, digital adoption, etc. These areas will be essential as talent is redistributed globally.

Security will remain a growing focus for organisations - both with employees and the BYOD (Bring Your Own Device) trend as well as with more accessible services.

7) Do you see budget dollars going towards systems such as social media, marketing and Web applications, business intelligence and analytics, and collaboration and knowledge-sharing capabilities?

These areas are important investments for companies. Acquiring a richer view of customers, by combining corporate data with public data (with permission) and aggregation of the digital footprints of customers, will help organisations better understand, anticipate and deliver to their customer's needs. This requires analytics, insight, collaboration and a willingness to listen to the voice of the customer. Leading organisations will strive to master this over the coming two years.

8) And what kind of a year will it be for mobility?

Mobility is very hot right now. Organisations are looking at mobility to help their employees become more productive, with more timely access to decision making tools supported by data, with e-Learning solutions designed to use those precious minutes of down-time. Mobility is very attractive in the B2B space - equipping the digital Salesforce of the future. For customers, expect multi-channel support to become more seamless, allowing a customer greater choice about where to do research, buy and get support for the services provided by companies. Organisations will need to use mobility across a wide variety of business processes and leverage the ability to assemble dynamic teams around specific needs, at a faster speed.

9) How do you see business intelligence initiatives being deployed?

Business intelligence has spent quite some time optimising the limited data that a corporation has.  In the future, an organisation will need to be able to analyse a combination of "relatively clean" internal data with less controlled external data.  Leading organisations will consume this data and the sentiments that it represents to get better insights into the needs of the customers and their employees. Leading organisations will also be able to differentiate what should be true, with what is actually happening and turn these insights into value generating solutions. This could be around customer loyalty, cross-selling or process re-engineering.


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