Providers that can give customers the level of service, and the prices they desire, will be able to differentiate themselves in the market. Providers can also differentiate on compliance and regulatory uptime. Not all customers will need a HIPPA or FISMA-compliant cloud offering, but the ones who do may be willing to pay a little extra for it.
"In a world where cloud infrastructure is rapidly commoditizing, it's essential for service providers to differentiate on some level," he says. SLA's could be that avenue.
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