The same story is starting to play out on the application development side as well. Different companies are partnering with one another to try and make it easier for developers to cobble together a group of services to build an app.
It's still early days for all of these partnerships, many of which were announced in the past year and have only just begun to bear fruit. It'll likely be a matter of years to see how each deal shakes out with the way customers choose to buy services, along with which players stick around in the market.
But at least for right now, we're in a brave new world where Microsoft and Google will both partner with a company that directly competes with their products. Go figure.
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