Video conferencing provider Lifesize has launched Lifesize Cloud, which will enable conference services to be delivered to end-users on an annual contract.
"We only sell through partners. You cannot buy from us directly. In New Zealand, our distributor, Atlas Gentech, represents us completely since we do not have any employees in the country. We have four people in Australia and they support operations here," said Andreas Wienold, VP of international operations at the company.
According to him, Lifesize Cloud will enable organisations to tap into the benefits of video conferencing with a package that is cost-effective and efficient. Customers can choose to use just the cloud delivered solution, or tap into the meeting room experience that has traditionally been delivered by Lifesize.
"The annual contract is necessary and there is a minimum of a 10 seat order per contract. Soon there will be capability for multi-year contracts. The annual contract is a partner-friendly solution, because most of our partners do not have the capability to do recurring or monthly billing. But with that the customer gets everything they require including multi-point calling, scalability, unlimited guest calling and five devices per user, "says Wienold.
"We have got a lot of customers using the UVC platform and they are looking to get the most out of it in the next couple of years. There are also businesses who do not want to manage anything on premise, especially in Christchurch and other parts of the South Island. So we believe this will take us into new market segments," says Chris Fair, channel manager at Atlas Gentech.
Atlast Gentech will be using its demo centres in Auckland, Wellington and Christchurh to showcase Lifesize Cloud. Fair expects that the while business from Auckland and Wellington will be immediately forthcoming, Christchurch businesses will start investing once the rebuild gains traction.
"I see customers across greenfield implementations and those who are looking to upgrade from older infrastructure. Customers who are reaching three to four year cycles on their current equipment - this is definitely what they look for. If you look at some of the technology and feature sets from four years ago it is going to be quite a leap forward in terms of what's available to them.
"I think the reduction of TCO for all these customers brings real value. So while there is a greenfields element I think there is a huge churn in the market coming from people who got video conferencing four years ago, and are now saying instead of using the capex model, why not go opex," says Fair.
Wienold and Fair state that they already have customers trialling the solution in NZ and fully expect a deployment to come through very soon.
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