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MDeC opens ASEAN's first public animation cloud centre in Malaysia

AvantiKumar | June 20, 2010
IBM develops high performance rendering farm to act as catalyst for creative content industry.
KUALA LUMPUR, 20 JUNE 2010 A high performance rendering farm is set to catalyse Malaysia's creative content industry, according to government ICT agency MDeC [Multimedia Development Corporation].

The new facility, the MAC3 Rendering Farm, is the result of a partnership with technology giant IBM, and contains the company's  hardware, software, and cloud computing and consulting services, said Malaysian deputy prime minister,  Tan Sri Muhyiddin Yassin, during the launch in Cyberjaya.

Muhyiddin said the rendering farm is the most advanced in the country and was the first public animation cloud centre in ASEAN.

It is a well-known fact that rendering is expensive and the MAC3 high performance rendering facility will help local creative content companies, especially the start-ups, to overcome the cost barrier, said the deputy prime minister.

He said the MAC3 Rendering Farm formed part of the MSC Malaysia Animation and Creative Content Centre or MAC3, a strategic division established by MDeC with a mandate to drive the development of the nation's digital creative industry.

With this facility in place, Malaysia's creative content companies will have the technological edge in their rendering and production processes. At the same time, it will also help them lower their costs, he said.

Construction of the MAC3 Cloud Rendering Farm was completed in April 2010. With IBM's animation cloud, the facility supports secure multiple concurrent users and is fully accessible via the Internet for job submission, monitoring and management.

 Creative content industry new growth engine

According to Muhyiddin, the creative multimedia and content industry has been tagged as a new growth engine for the Malaysian economy. Malaysia has had some significant successes in the last couple of years but if we are to be taken seriously in this space, which is worth US$800 billion globally [almost RM2.5 trillion], we need to do more and work towards instilling professionalism and a global mindset among our creative workforce.

MDeC chief executive officer Datuk Badlisham Ghazali said the MAC3 Rendering Farm would help local creative content companies by reducing the rendering in-house production time, which produced high quality images for computer-generated content. The facility essentially frees the creative content companies from the burden of having to outlay a lot of money to install their own rendering system or pay hefty sums to private service providers.

Badlisham said the 10th Malaysia Plan (10MP), unveiled by the prime minister recently, emphasised the central role of ICT as a foundation for the nation to become a high-value economy. More significantly, the role of ICT expanded from being merely a vertical to include the horizontal as well, as it cuts across all spheres of the national economy and Malaysian quality of life.

ICT accounted for about 9.8 per cent of the nation's total GDP in 2009 and the percentage will increase to 10.2 per cent by 2015, he said. Within ICT, special attention is given to the creative sector, which currently contributes about 1.6 per cent to GDP.

IBM Malaysia managing director, Ramanathan Sathiamutty, said: IBM takes great pride in successfully providing a future-ready, intelligent and reliable solution to meet the needs of MDeC and contribute to the growth of the creative media and entertainment industry, which will ultimately play a significant role in building a high-income knowledge-based economy.


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