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Microsoft takes measured approach to mobile Office apps

Sumner Lemon | March 29, 2010
Users need access to productivity applications over the Internet and from mobile devices, executive says

SINGAPORE, 29 MARCH 2010 - Microsoft is readying an aggressive push into cloud-based productivity applications with the upcoming release of Office Web Apps and other products, but the company is moving more cautiously when it comes to creating mobile versions of these products.

Office Web Apps is part of Office 2010, which is scheduled for release to corporate customers on May 12, with general availability expected sometime in June. The online productivity suite includes free, Web-based versions of Word, Excel and PowerPoint, and Microsoft hopes the release will counter inroads into the productivity market made by Google and others.

"We have to be the leaders. We have to be the ones who make the tough decisions, drive the disruption and lead the industry in what we're doing," said Stephen Elop, the president of Microsoft's Business Division, during an interview.

For now, Microsoft is still a follower when it comes to online productivity applications.

A 2009 survey by market research firm IDC found growing usage of Google Docs with 20 percent of respondents saying that Google Docs was widely used within their organizations. By comparison, a similar survey done in 2007 found that Google Docs was widely used by 6 percent of organizations.

But coming late to the market with its own online productivity suite hasn't hurt Microsoft. The same 2009 IDC survey that found rising usage of Google Docs among companies also showed there was no negative effect on the market share of Office, suggesting the Web-based applications may be acting as complements, rather than substitutes, for client productivity suites -- at least for now.

The role of Web-based productivity applications could change over time as companies become more comfortable with them, eventually turning to them into replacements for desktop software.

Elop described the impact of cloud computing -- a catch-all term that describes hosted computing services offered over the Internet -- on the corporate IT market as an example of "constructive disruption," and said Microsoft has to walk a fine line when it rethinks how applications are deployed and used.

"When I think about those moves, I have to do so in a way that brings along for the ride 500 million customers of Microsoft Office, for example. That's how many people are out there using that product on a daily basis or with some degree of frequency," Elop said.

The large installed base of users makes Office a critical source of revenue for Microsoft. During 2009, Office sales exceeded US$17 billion, representing nearly 30 percent of the company's overall revenue. As a result, Microsoft wants to be sure that new versions of Office that can be accessed online or using mobile phones enhance, and don't jeopardize, this business.

 

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