And Apple's announced changes to iOS will help, too. Under iOS 8, which will ship this fall, app developers will be able to revamp their wares so users can save files to non-Apple cloud storage services. "To some extent the major OS providers line up behind their storage services, offering a certain amount of integration," said Rubin. "Microsoft now has a great opportunity, what with the more level playing field on iOS. It was good timing on their part."
"A terabyte is a milestone," said Moorhead. "When we're not talking about gigabytes anymore, that's a really good deal."
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