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Movideo gets on Windows Azure

F.Y. Teng | March 23, 2012
The regional force in SaaS-based online video has inked a 4-year agreement with Microsoft.

Asia Pacific's largest Software as a Service (SaaS)-based online video business Movideo Pty Ltd announced Friday (March 23) a four-year global agreement that sees to the migration of its eponymous integrated online video platform onto Microsoft's Windows Azure, incorporates a long-term pricing agreement, technical support and sales and marketing backing from Microsoft.

The Melbourne, Australia-based Movideo's objective: enable and drive rapid business growth. "The global alliance with Microsoft is firstly a technical alliance whereby Windows Azure becomes the infrastructure platform for our cloud SaaS product," said Tony McGinn, CEO of Movideo and founder of its parent company the Australian Stock Exchange-listed MCM Entertainment Group Ltd. "The strong roadmap for Windows Azure resources the scalable infrastructure that underpins the Movideo offering, allowing us to get on with our role of optimising the management and delivery of our customers' great content."

"Secondly, the alliance is about sales and marketing support and coordination to drive growth for Movideo and Windows Azure. We can leverage tremendous advantages to working beside such an experienced and far reaching software partner," said McGinn.

The company–which has its key offices in Melbourne, Sydney, Singapore and Shanghai–is looking to take advantage of the global online video market, which according to online video and audio business research firm Accustream should grow from US$4.4 billion in 2011 to more than US$10 billion by year end 2014, with video platforms and content delivery making up about half of that number ('Video Value Chain', January 2012).

Referencing those forecasts, McGinn said that Movideo intends to become a "dominant force in the digital media environment, specifically with media customers across Asia Pacific," and then move on to the rest of the world. "We are excited about the growth prospects for Movideo in APAC, particularly since we are based in and very committed to the region; although we are looking at the broader worldwide opportunities, which now exist thanks to this new collaboration with Microsoft," he said.

Movideo's CTO Cameron Moore said the migration of his online video platform, which he expects to be completed sometime May, is one of the largest Java transitions to Windows Azure.

"We come from an open source background and typically used a Java stack inside our environments. It is a big transition moving onto the Microsoft stack but working closely with the Microsoft China Cloud Innovation Center, Microsoft Hong Kong office and the Microsoft Redmond product engineering teams, we are making it a smooth transition," said Moore, who is currently focused on the possibilities that the new platform offers, now that his team no longer has to worry much about 'the plumbing' under the platform.

"By migrating to Windows Azure, we can now take advantage of the added services that Windows Azure provides beyond just being infrastructure and accelerating our development road map of product features for our media customers with assurances that the scalability, redundancy and robustness of the back-end infrastructure are taken care of."


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