Gartner's annual Magic Quadrant is a sort of who's who of the cloud computing market. And while VMware made the company's most recent list, it didn't receive the highest of marks.
VMware fell somewhere in the back half of the field when the research firm ranked the top 14 IaaS cloud providers (the ranking is based on a combination of revenue size, independent judgement, customer case studies and other criteria). But executives at the company say VMware is in the cloud market for the long haul, and the market is still in its early stages.
VMware has been a dominant player in the hypervisor market, helping to initiate the entrance of virtual machines into the enterprise, then capitalize on the market. Just in recent years has Microsoft's competing Hyper-V virtualization platform given VMware substantial competition in the market.
But VMware's success in the hypervisor market has not necessarily translated into the cloud market. While ESX is a dominant hypervisor, and the company's suite of virtual machine management software is used frequently to deploy private clouds, it has not had a major public cloud push.
Last year the company changed that with the launch of vCloud Hybrid Service (vCHS), it's answer to those criticisms. But in this year's Magic Quadrant report, Gartner says the company still has a long way to go.
One of the biggest knocks that Gartner took against VMware was that it doesn't appeal to developers in the same way that Amazon Web Services — the clear market leader in this industry — has been able to. Instead, VMware has been focusing its go-to-market strategy on IT decision makers and buyers in enterprises. VMware's pitch has been that its cloud is the natural public cloud landing spot for businesses that have virtualized their compute servers on VMware's software. But Gartner says that VMware hasn't won over the hearts and minds of the cloud-champions at businesses.
"vCHS has limited appeal to the business managers and application development leaders who are typically the key decision makers for cloud IaaS sourcing. VMware administrators in IT operations are the most likely champions of vCHS within a business, but they often prefer to build an internal private cloud, and they are also often the people that the business is trying to bypass by going to cloud IaaS. VMware needs to win over these administrators with regard to vCHS, but it also needs to develop a compelling value proposition for developers."
Mathew Lodge is VMware's VP of cloud services and says give the company time. vCHS only launched nine months ago, and Lodge says the company has big plans to offer developer-friendly capabilities in the coming months. (It's VMWorld annual conference is at the end of the summer and there may be some announcements related to this at that time.)
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