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Brother introduces new printers for Malaysian SMEs

AvantiKumar | May 25, 2011
Brother International Malaysia targets SMEs and SOHOs with colour laser printers.

Brother International (Malaysia) director, Yoshiaki Otsuka

PHOTO - Brother International (Malaysia) director, Yoshiaki Otsuka.

KUALA LUMPUR, 25 MAY 2011 - Small and medium enterprises (SMEs) and SOHOs (small office home offices) are the key targets for two new high-speed automatic double-sided colour laser printers recently launched by Brother International Malaysia.

The new models - HL-4150CDN and HL-4570CDW - offer professional quality printing solutions for these two key markets, said Brother International (Malaysia) director, Yoshiaki Otsuka. "This new range of colour laser printers offer reliable, high-speed and yet inexpensive quality printouts that address the needs of today's businesses - effective cost-cutting that maintains high quality and time efficiency in printing."

"We offer only the best and are always looking at addressing various needs for printing solutions to bring the maximum value and optimum result for every user," said Otsuka. "We are pleased to introduce the new range of colour laser printers that is environmentally and budget friendly for businesses to increase productivity intelligently and flexibly."

The new launch is also synchronous with the Malaysian government's efforts in developing the SME market, he added. "The 10th Malaysia Plan  provides SMEs with even better access to financial facilities including for upgrading of productivity equipment through the Working Capital Guarantee Scheme totalling RM7 billion [US$2.29 billion] and Industry Restructuring Loan Guarantee Scheme totalling RM3 billion [almost US$1 billion]. These initiatives by the government will help even SMEs that are financially challenged afford our award-winning laser printers that will help them achieve higher productivity."

"With Brother's innovative single pass technology, this series of colour laser printers can print in colour as fast as monochrome unlike other printer brands to save time and increase work efficiency in the office," said Brother International  (Malaysia) head of marketing, Lily Siow.



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