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13 simple tips for improving your web design

Jennifer Lonoff Schiff | June 5, 2013
How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales).

"Every design decision is just a hypothesis," adds Mike Johnson, director of User Experience at The Nerdery, an interactive production company. "User testing, A/B testing and simple analytics can help you continuously improve your designs [by providing] feedback from real people."

 

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