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3 ways Wi-Fi can help retailers this holiday season

Sharon Goldman | Dec. 9, 2015
Sure, it might be a nice perk to give your customers free in-store Wi-Fi access while they’re shopping. But there are a number of ways Wi-Fi can connect to your bottom line, too.

The bottom line, say experts, is that the benefits of Wi-Fi — in terms of data collection, analytics, marketing messages and personalized offers — are well worth the effort. However, retailers must work hard to ensure customers aren’t disappointed in their experience, or, worse, that it becomes a negative experience they share with others. “Consumers want to know that if they connect to the store’s Wi-Fi experience, that nothing bad is going to happen on their device,” says Belmar.


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