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6 things almost every viral Kickstarter has in common

Ben Taylor | May 25, 2015
For many entrepreneurs, crowdfunding is a mystery. Celebrity music videos can flop, while simple, silly ideas can go viral overnight. Some campaigns are all about grassroots fundraising, while others can succeed on the strength of one or two wealthy backers.

Still want to pitch your self-referential music video about love, loss and the tragedy of the human condition? Fine. Just don't ask for $30,000 over 10 days. And once that project flops, look on the bright side. You still have until January to launch your crowd-friendly board game, complete with a special game token for backers who pledge at least $50. After that takes off, you can make all the music videos you want.


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