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9 hot technology startups to watch in 2012

Brad Reed | Jan. 6, 2012
Nine networking and IT startups that could hit the big-time in 2012.

Infinetics says that its software has three primary components: "wiring manager, distributed packet forwarding logic, and a central system that manages security and quality of service policies." The wiring manager is the key because it uses Infinetics' patented mathematical formula to construct a physical network that can drastically limit the tradeoffs networks typically make between cost, bandwidth and latency. The result, says Infinetics Chief Marketing Officer Anthony Antonuccio, is a network architecture that performs right up to its physical limitations.

"There's three main variables an IT guy has to deal with: how much throughput you require, what kind of latency are you willing to live with and what cost do you have budgeted," he says. "We provide the best possible scenarios given those three choices that a data center has to make."

The company has spent the last year pitching its software to switch vendors such as Arista Networks, IBM and HP, with the goal of having one of them adopt the software for use in its products. The company provided the prospective partners with testing suites to help them verify Infinetics' admittedly lofty claims for themselves. Antonuccio says that the company will make a strategic announcement "in a short period of time" regarding a partner.

"Our business model is to be an enabler," he says. "Our goal is to be incorporated by a switch vendor."

Mobiquity

Founded: 2011 CEO: Bill Seibel, a founding partner of Cambridge Technology Partners Headquarters: Wellesley, Mass. Funding: In March 2011 announced $5 million in Series A funding, led by Longworth Venture Partners and Sigma + Partners

15 years ago, your company had to invest a good deal of money designing some fancy new contraption called a "website." But nowadays having a top-notch website isn't enough: You've got to have mobile presence as well.

Mobiquity, founded in April 2011 by consulting and e-business veteran Bill Seibel, helps businesses develop, design and implement mobile strategies that will make them relevant to users who spend less time on personal computers and more time on tablets and smartphones. And that doesn't just mean helping your company develop a smartphone app either, as Seibel says he wants to help companies really make mobile an integral part of how they interact with their customers.

"Any new mobile solution that's going to transform your business process has to include near-field communications, sensors and all these things that didn't exist before," he says. "We're focused on creating an impactful experience, since a majority of apps don't get used two or three days after being downloaded."

Most of Mobquity's revenue comes from designing, building and deploying mobile applications and services for companies, although the company does do some straight-up consulting work as well. Weight Watchers Senior Vice President of Engineering Mike Laginestra says that Mobiquity helped his company design and implement a mobile application that enables clients to keep track of the calories they're consuming and make smarter food choices regardless of where they are. Among other things, the app has a barcode scanner that gives users nutritional information on food they're thinking about buying in the grocery store.

 

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