But even though the Fire Phone is off to a tough start, Amazon shouldn't give up, according to Gleeson. The company is very new to the smartphone arena and the Fire Phone is only its first product.
"I expect the next generation will be a vast improvement on the current version. Particularly when it has had time to fix all the bugs and really develop that unique user interface. That interface has a lot of potential, but it hasn't been fully exploited yet," he said.
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