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Apple to fill in the blanks today on Watch prices, availability and more

Gregg Keizer | March 9, 2015
'Double-pump' introduction of Apple Watch puts it in VIP category.

For his part, Thompson had a flash of déjà vu. "Funny how many Edition critics are starting to sound like PC folks criticizing 'expensive' Macs w/ same specs," Thompson tweeted, referring to the objections others expressed about a high or very-high price for the gold Apple Watch. "Like UX [user experience], luxury is a feature."

Long-time Apple watchers may sense a different kind of familiarity: Pre-announcement rumors of the iPad trended high -- many bet around $1,000 -- which got the company raves after then-CEO Steve Jobs revealed a $499 entry-level price, saying, "When we set out to develop the iPad ... [we had] an aggressive price goal, because we want to put this in the hands of a lot of people."

That same kind of spin could result Monday.

Also on Apple's anticipated agenda: More demonstrations of the first-party apps for the Watch, as well as some select third-party apps; an explanation of its battery life and charging time; and its availability.

Because Apple typically kicks off new product sales on Fridays - and because Cook has already pegged April - one possible on-sales date is April 2, the first Friday of the month.

Apple's webcast will start at 10 a.m. PT (1 p.m. ET), and as usual, will be limited to those running Safari on OS X or iOS, or who own an Apple TV. In this instance, however, the viewing restrictions make some sense, as the Apple Watch will require an iPhone 5 or later.


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