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Apple Watch: what's it for?

Elias Plastiras | March 11, 2015
Since the days of the iPod, Apple has had a magical hold over a large portion of the consumer electronics market, changing the way people use and relate to technology. But with the Watch products, the company faces a bit more of a challenge.

We think the most useful aspects of the Apple Watch are health related. Apple will be releasing a Sports variant of the Watch (it will have an anodised aluminium case and a Sport Band and command the lowest price), with Wi-Fi and GPS, and sensors that can track your steps, distance, heart rate, stairs you've climbed, calories burned, and your general level of activity throughout the day.

All of this can be done today with a simple fitness tracker from the likes of Fitbit, but the smartwatch interface can put a more colourful spin on the stats that it records and the motivation tools that it supplies.

It can get into minute details such as telling you how often you've stood up from your desk and give you reminders to get up if you've been sitting for too long. It's this type of little, seemingly meaningless information, and the setting of goals, that can sometimes be a catalyst for making you more active throughout your day. So there's a slim chance the Apple Watch could help you become a fitter person.

The Apple Watch will become available to buy on 24 April and it will come with different bands and in three varieties: Watch Sports, standard Watch, and Watch 'Edition'. Two bezel sizes will be available: 38mm and 42mm. Stainless steel will be present on the Apple Watch, and aluminium on the Watch Sport, with a couple of different looks for each. The cheapest price will be $499 for the smaller version of the Watch Sports, while the standard Watch will cost $799. Watch 'Edition' will be gold and aimed at entertainers and sports starts (or anyone else) who can afford to drop $14000 on a wrist accessory.

 

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