CIOs trying to corral the consumerization of IT face daunting challenges, mostly courtesy of Apple. Online services such as Box, Dropbox and Evernote are applying Apple's lesson of courting individual workers rather than companies at large in order to grow their businesses, Forrester says.
Mobile upstarts at the AppNation Mobile Enterprise Summit held in San Francisco earlier this month were told to take a cue from Apple and court business end users, such as line-of-business managers, which amounts to an end-run around the CIO when selling software and services.
"By the time IT learns about SaaS, the business is already using it," Tom Gonser, founder and chief strategy officer at DocuSign, told the crowd.
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