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Asians share data for better transport services

Anuradha Shukla | May 22, 2015
People in emerging markets willing to share user data, finds New MasterCard report.

59% Chinese and 53% Indian residents are happy to share their user data to improve transport in their city, according to a new report from the Future Foundation, commissioned by MasterCard.

Only 8% of city residents surveyed in China, 13% in India and 19% in Brazil did not want to share their behavioural data in any circumstances.

90% of respondents in India, 85% in Brazil and 77% in China said they want a service that monitors a travel route and advises on suitable alternative travel options.

37% of Indians and 34% of Chinese are already using smartphone travel apps at least once a month.

"The findings of the latest MasterCard report show that city residents in Asia's biggest emerging markets have a big appetite for technology that helps them to move around their cities more easily," said Raj Dhamodharan, group head, Emerging Payments, Asia/Pacific, MasterCard. "They are also willing to provide user data if it will help improve transport and want local government to take better advantage of technology to improve services.  Efficient transport is crucial to a city's desirability and competitiveness. This report should encourage government and transport operators across emerging markets to unlock the power of data when developing new services."

Booking via smartphone
Residents in Beijing, Shanghai and Hong Kong expressed a strong desire for a bike and car sharing scheme that can be booked using a smartphone.

65% of respondents in China, and 59% in India and Brazil said they have increased walking, cycling and public transport use.

82% in India, 77% in China and 73% respondents in Brazil said they are strongly interested in cars that drive themselves and cars that can re-program a travel route to avoid congestion.

The report, 'Connecting Cities: Mobility Unlocking Potential in Emerging Markets,' also shows that residents in India and China's biggest cities (Mumbai, Delhi, Chennai, Shanghai, Beijing, and Hong Kong) felt the local government could be doing more to make improvements to the city using new technology.


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