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Aussie SME e-commerce growing, but slowly

Tim Lohman | Nov. 18, 2011
Despite signs that Australian businesses are making use of the online sales channel, retailers continue to lag behind other local industries.

"However, 51 per cent of SMEs using social media for business purposes reported a positive effect from social media, including increased networking opportunities, good advertising for the business and good customer feedback," the report reads.

This month Google argued that Australian retailers' lack of mobile website usage was resulting in the industry missing out on a golden opportunity.

Booktopia also announced itself as the latest bookseller to bring Google e-books to Australia, following the announcement from Aussie book retailer Dymocks that it would be adding the digital repository to its online business.


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