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Australians are digital omnivores: Deloitte

Hafizah Osman | June 14, 2013
Claims multi-device consumption has come of age.

"For advertisers the conundrum is more about how best to sell integrated media in a seamless way and use consumer data to be a source of new revenues - not just reach. And for content developers and rights holders - as the new entrants threaten incumbents -- the issue is about how to keep one step ahead of the game," she added.


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