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Celcom, Oracle strategy to enhance customer satisfaction

AvantiKumar | July 12, 2011
Malaysia's Celcom signs three-year agreement with Oracle Corporation Malaysia.

Jimmy Cheah_Oracle Corporation Malaysia MD

Jimmy Cheah, Oracle Corporation Malaysia MD


KUALA LUMPUR - Malaysian mobile communications firm Celcom Axiata (Celcom) plans to enhance customer satisfaction with solutions from Oracle Corporation Malaysia, it announced on 8 July 2011.

Celcom Axiata chief executive officer Dato' Sri Shazalli Ramly said Celcom has signed a three-year deal to use Oracle Database 11g , Oracle Real Application Clusters, Oracle Partitioning, Oracle Tuning, diagnostics and change management packs as tools to standardise operations across marketing, sales, after-sales and call centre functions.

"We have always placed high priority in ensuring customer satisfaction when they are in Celcom Territory and we are always looking for ways to elevate their experience, providing them absolute peace of mind when dealing with Celcom," said Shazalli. "With the Oracle technology solutions in place, we will have greater insights to better understand the customer segments in order to better serve them. Armed with this information, we will be able to further improve on our customer service and can be more agile in deploying new solutions, as well as optimise costs and efficiencies across the board."

"Today's telecommunications service providers face increasing pressure to find more efficient ways to provide quality services broadly, while servicing specific market niche," said Oracle Corporation Malaysia managing director, Jimmy Cheah. "Oracle Corporation Malaysia is pleased to be Celcom's software technology partner and to be part of its success story. By investing aggressively in IT to support its business agility and customer centricity, Celcom is showing the way forward for the rest of the industry."


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