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Channel of everything

Brian Karlovsky | March 7, 2014
The channel is no stranger to the overhyped ‘next big thing' and marketing departments delight in coming up with pithy catch-all labels for revolutionary technology. Now we have the Internet-of-Things (IoT) and the more expansive Internet of Everything (IoE) as the world's largest networking vendor, Cisco has dubbed it.

The channel is no stranger to the overhyped 'next big thing' and marketing departments delight in coming up with pithy catch-all labels for revolutionary technology. Now we have the Internet-of-Things (IoT) and the more expansive Internet of Everything (IoE) as the world's largest networking vendor, Cisco has dubbed it.

Cisco claims IoE will generate more than $US19 trillion in profit in the next 10 years. That's trillions. It also expects over 50 billion 'things' to be connected by 2020.

What's the difference between IoT and IoE? According to a Cisco blog: "As the evolution of the Internet suggests, IoE [four pillars: people, process, data, and things] builds on top of IoT [one pillar: things]. In addition, IoE further advances the power of the Internet to improve business and industry outcomes, and ultimately make people's lives better by adding to the progress of IoT."

However, people often focus on components involved in IoT or IoE. But according to IDC research, the big slice of the pie — up to 70 per cent - is in the software and applications that take data from the device, analyses that data and prompts action.

The opportunities for sensors and M2M solutions are many and Australian firms have already made inroads in healthcare, retail, utilities, transportation and, of course, home and consumer. Connected cars, homes, hospitals, supermarkets and farms are already a reality.

Significant opportunity
Cisco chief technology officer A/NZ Kevin Bloch said IoE was a $19 trillion opportunity for the channel. "This is significant for the channel — to enable their customers to understand IoE, the value at stake for their (customer's) business and how to derive this value.

"Although networking andconnectivityis an integral part, IoE is not a product and the channel has the opportunity to uniquely define its valueproposition in terms of services and solutions that will be relevant to theircustomers.

"It will be the channel partners who work the most collaboratively with their customers and vendors who will be the ones that win the biggest slice of the $19 trillion opportunity."

Bloch said 2013 saw a healthy up take of IoE in the road and traffic sector and expected it to continue in 2014. "In fact, Cisco invested inCohda Wireless,an Australian company which is a world leader in vehicle-to-vehicle [V2V] technology," he said. "The US Department of Transportation recently officially approved the use of vehicle-to-vehicle communication technologies on public roads in America which is an important decision in relation to Internet of Everything.

"Another Australian company, Linfox, is pioneering IoE technologies in the logistics industry in Australia. Linfox is using M2M in many different ways to improve the efficiency of its fleet."

 

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