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Citibank's first smart banking branch in Malaysia

AvantiKumar | June 8, 2011
New features will redefine the customer experience, said Citibank.

Citibank launches Smart Banking Branch in Malaysia

PHOTO (from left) Sanjeev Nanavati, CEO, tries out the Citi Interactive Media Wall at the launch of the Citibank Smart Banking branch as Fabio Fontainha, head of consumer markets, and Elaine Fan, retail banking head, look on. All are from Citibank Berhad.

KUALA LUMPUR, 8 JUNE 2011 - Citibank's recently-launched first smart banking branch in Malaysia will redefine customer experience, said the bank.

Located at Menara Citibank, Jalan Ampang, the new branch is also Citi's largest smart banking branch in the region, covering a floor area of more than 27,000 sq ft. "The new branch seeks to redefine the customer experience by leveraging a customer-centric approach to the way customers interact and do transactions with their bank. By building on the concept of 'Smart Banking'," said Citibank Berhad chief executive officer, Sanjeev Nanavati.

"Citibank helps its customers to have access to its wide array of products, services and information, in a simpler, easier and more convenient way - where, how, and when they want them," said Nanavati. "The smart banking branch is equipped with cutting edge facilities such as the Citi Media Interactive Wall that displays a diverse range of information; the Citi Work Bench that allows customers to conduct certain banking transactions independently and at their own pace; and Citi video conferencing facility that customers can use to obtain expert opinion and consultation from Citibank specialists. Also available are the Citi Service Browser, the Citi Media Wall and the Citi Private Briefing Room."

"Our new smart banking branch reaffirms our commitment to our customers and our continued investments to grow our retail banking business in Malaysia. It also underscores our leadership role in banking technology and innovation. As a customer-centric bank, we will continue to offer cutting-edge facilities and market-relevant information to further enhance our customers' banking experience," said Sanjeev Nanavati, adding that there were now almost 100 smart banking branches in the Asia Pacific, including Japan, Hong Kong, China, Taiwan, Vietnam, South Korea, Singapore and Thailand.

"The design of this branch represents a paradigm shift in the way customers do banking," said Citibank Berhad head of consumer markets, Fabio Fountainha. "We built upon a solutions-based approach to drive and enhance customer satisfaction and redefine their banking experience with us. Using technology as the enabler, we are giving customers control over their banking needs."

"Customers can open a savings account, place a Time Deposit or apply and get approval for a credit card within an hour here at our branch, on their own," said Fountainha. "They can use the interactive touch screen panels to browse for information, obtain assistance from Citi professionals or enjoy a consultation with a product specialist by using the video conferencing facilities This is what we mean by giving customers control over their own financial matters, at their own pace."


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