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Coming to Firefox: Ads based on your browsing history

Ian Paul | May 25, 2015
Mozilla is on a mission to show that online advertising can be done without violating a user's privacy--or at least not violating it too much. Next week, the beta channel of Firefox will start testing new advertising tiles based on a user's browsing history.

To start, Suggested Tiles will largely show Mozilla-focused ads promoting things like Firefox for Android and Firefox Marketplace. But that should change as Mozilla signs on more advertising partners.

Anyone who wants to opt-out of the Firefox ad program in the current stable version can do so by clicking the settings cog in the upper right corner of the new tab page. Then select Classic or Blank.

 

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