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Consumers buy touch notebooks for design, not for Windows 8

Gregg Keizer | Dec. 5, 2013
1-in-10 laptops shipped this year sport touch, says NPD DisplaySearch

The variety of designs, in fact, can be attributed to Microsoft, which pushed its hardware partners to step up their game by launching the Surface line of keyboard-enabled tablets. Analysts have echoed the refrain since mid-2012 that OEMs were not up to the task of design and form innovation as the traditional PC waned.

"What Surface can accomplish is providing a sort of permission to other OEMs that it's okay to experiment with PC design," said Ross Rubin of Reticle Research, in October. "When Microsoft does it, it's a statement that it can work in the Windows ecosystem."

Touch notebooks chart

Touch notebook shipments and penetration, 20 million and 11%, respectively, this year, will grow to 64 million and 40% by 2017. (Image: NPD DisplaySearch.)


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