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Consumers prefer phablet to smartphone

Anuradha Shukla | June 25, 2014
Stronger buying interest in emerging countries.

57 percent of consumers plan to buy a smartphone this year and, of those, 48 percent prefer to buy a phablet as compared to a conventional smartphone.

The 2014 Accenture Digital Consumer Survey shows that phablets are generating strong consumer buying interest across the world and particularly in emerging countries.

67 percent in India, 66 percent in China and 65 percent in South Africa consumers planning to buy a smartphone said they would prefer to buy a phablet device.

 "Phablet demand in developed countries is significant, yet even bigger business opportunities are coalescing in emerging markets," said David Sovie, managing director of Accenture's Communications, Media and Technology group. "Among those, the most lucrative opportunity will likely be in China, because it is one of the world's largest smartphone markets.

Sovie advises consumer technology companies to focus on phablet product development and sales initiatives in larger regional markets that are interested in buying phablets.

Prefer large screen tablets

44 percent of respondents are planning to buy a tablet PC this year and 72 percent of these prefer the full-size tablets rather than micro-mini-sized versions.

Consumers in developed countries are less partial to buying phablets as compared to consumers in emerging nations.

40 percent of respondents in the United States and 30 percent in Germany prefer to buy a phablet. Only 19 percent of Japan's participants said they prefer a phablet.

Customers like the size of phablets that combine the features of smartphone and tablet PC. These devices have five-to-seven inch screen sizes that are larger than the four-to-five inches of conventional smartphones.

"The phablet screen size is hitting a sweet spot for a large percentage of consumers wanting more digitally connected lifestyles," said David Sovie, managing director of Accenture's Communications, Media and Technology group. 



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