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Create magical vendor presentations using analytics, TED and Steve Jobs

Rob Enderle | March 17, 2014
The best TED speakers, channeling Steve Jobs, are dynamic, engaging and moving. Meanwhile, analytics technology can provide near-real-time feedback on whatever you want, including audience (dis)engagement. So why are so many tech industry events just more of the same?

HP did a good job, no different than any other competent technology vendor, and has improved massively over the last couple of years. But the company could have created magic. With the skills from TED, Steve Jobs' example and today's technology, you can create magic.

I'd sure love a little magic. Wouldn't you?


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