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Daisy pushes up mountain sports retailer Ellis Brigham to IT summit

Antony Savvas | July 7, 2014
Retailer looking to climb beyond base camp.

Mountain sports retailer Ellis Brigham has hired IT services firm Daisy Group to fully upgrade the company's IT infrastructure, including its online systems.

Established in 1933, Ellis Brigham has grown from a small specialist boot seller to operating stores across the UK, employing around 500.

The new operational model needed to play a key role in improving the overall business strategy, enhance staff and sales collaboration and deliver cost efficiencies.

Ellis Brigham managing director Robert Brigham said, "Having been in existence since the early part of the last century, we had a certain way of doing things.

"However we recognised that we needed to dramatically transform our on-site technology to create a sustainable operational model to take us forward and deliver what we needed to support our infrastructure today."

Daisy has been appointed to put in place a full suite of communications solutions that will include hosting the Ellis Brigham website from its data centre and providing a fleet of business-specific mobiles. It will also deliver the connectivity that powers the stores' EPoS systems and IP telephony, and support all customer interactions, from credit card transactions to answering phone calls.

Ellis Brigham says the revamp will give it a future-proof IT infrastructure, with extra capacity and a faster network. Daisy is also working with the company to trial WiFi solutions in the Covent Garden, London store, which receives the highest footfall of any Ellis Brigham shop in the country.


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