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DiGi builds brand new network, launches two new internet offerings in Malaysia

AvantiKumar | March 7, 2014
DiGi's COO Albern Murty said the company has invested almost US$500 million in network modernisation to deliver a high quality internet customer experience.

DiGi modified 

Photo-  (From left) Albern Murty, Chief Operation Officer of DiGi Telecommunications Sdn Bhd; and Christian Thrane, Chief Marketing Officer of DiGi Telecommunications Sdn Bhd.

 

Following a two-year network modernisation exercise, DiGi Telecommunications [DiGi] has launched two new internet offerings to demonstrate the enhanced high quality internet experience now available to Malaysians, it said.

DiGi's chief operating officer Albern Murty announced a weekly prepaid mobile internet package and an enhanced choice of postpaid smartphone plans.

In the past two years, DiGi has invested about RM1.5 billion [US$0.46 billion] in capital expenditure to modernise its network as well as expand its footprint nationwide, said Murty.

"We have achieved significant milestones in building a brand new, stronger, and more stable network," he said. "We have swapped every electronic part in more than 5,500 sites with brand new equipment, expanded our HSPA+ 3G network to more than 80 percent population coverage, and increased our own and jointly built fibre network to more than 3,200 kilometres nationwide."

"This resilient focus on providing a better data experience to customers means more Malaysians in more areas across the country now have access to a high quality, always-on, high-speed internet connectivity," Murty said.

"Our customers now experience the best consistent average speeds on our network, from the smaller secondary towns to key urban market centres populated by customers with high data usage needs, where DiGi has big ambitions to address with 4G LTE services." he said. "Our brand new Best for Internet network solidly positions us to grow our mobile internet customer base further."

 Further network strengthening

In addition, DiGi has committed up to RM900 million [US$275.95 million] in capital expenditure to further strengthen its network position, Murty said.

He said this spend will be invested toward increasing its HSPA+ 3G coverage to 86 percent of population coverage, growing its LTE footprint up to 1,500 sites, and expanding its fibre network to ensure it continues bringing a high-speed internet experience to customers nationwide.

DiGi will also focus on delivering relevant and affordable device and service offerings to drive internet uptake, beginning with the two new plans introduced today, said Murty, adding that currently "DiGi is the fastest growing mobile internet service provider in the country, recording mobile internet revenue growth of 47.5 percent year-on-year."

He said the "new byte size weekly packages makes internet subscription more flexible and affordable, tailored for users looking flexibility and affordable alternatives to monthly subscriptions. New and existing prepaid customers can now enjoy unlimited internet surfing and social messaging by subscribing to the weekly package from as little as RM3 [US$0.92], RM5 [US$1.53] or RM7 [US$2.15]."

"The new enhanced DG SmartPlans are tailored to complement the internet-and feature-rich capabilities of smartphones in the market today, enabling customers to maximise usage of their devices," said Murty.  "With a choice of RM50 [US$15.33], RM78 [US$23.92], RM108 [US$33.11] or RM148 [US$45.38] per month, new DG SmartPlan customers can now enjoy more value on data, calls and SMS, and access to the following digital services applications: Opera Mini for unlimited internet surfing, WhatsApp for unlimited messaging, and Deezer for on-demand access to more than 30 million songs from top local and international artistes."

"The new offering is also bundled with free Norton Mobile Security protection as device security becomes increasingly important to customers today. Customers can also exercise the flexibility of enjoying all the above benefits using their existing device with the RM50 per month DG SmartPlan," he said.

"Our Best for Internet proposition is about providing customers a total internet experience with DiGi," said DiGi chief marketing officer, Christian Thrane. "This means we take a holistic approach in innovating products that fit our customers usage patterns, enable them to enjoy a richer digital service experience on their devices and making these products easily accessible across the country - all the while delivering this on the strength and breadth of our brand new network."

 

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