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DiGi: First Malaysian telco to offer Gmail SMS

AvantiKumar | Nov. 21, 2011
DiGi's partnership with Google includes Gmail SMS, which offers an alternative means of accessing favourite online applications for DiGi subscribers.

Gmail SMS via DiGi

PHOTO - Mobile device shows DiGi's Gmail SMS service

A partnership between Malaysian telco DiGi and Internet services giant Google means that DiGi subscribers can use the country's first Gmail SMS service.

"Gmail SMS joins an expanding stable of SMS-based Internet applications and services that offer DiGi customers an alternative yet convenient means to access their favourite online applications," said DiGi head of mobile Internet & ADS, Praveen Rajan, speaking on 18 Novermber 2011. "This strategic partnership with Google also positions DiGi as the first mobile operator to offer the Gmail SMS service in Malaysia."

"A recent Nielsen survey reported that Malaysians are spending an average weekly of more than five hours accessing the Internet via mobile devices," said Rajan. "The partnership with Google empowers us at DiGi to offer the SMS option to millions of Gmail users in Malaysia to significantly extend their chat community through real-time chat via SMS, regardless of any mobile device type."

"Gmail SMS brings the popular Gmail Service to a non-smartphone easily," he said. "With Google's Gmail SMS, people can send free text messages to their friends directly from their Gmail account. Replies and responses to the text message will appear as a reply in Chat."

"One of the most important aspects of Google's overall mission is to make information accessible and useful to people," said Google Malaysia country head, Sajith Sivanandan. "SMS has long been a common means of mobile communications in Malaysia and many Malaysians still rely on their non-smartphones. Gmail SMS makes instant communication between Gmail and a mobile phone possible via SMS."

For DiGi customers, the service is free and requires no subscription; chat messages sent via SMS from their mobile phones are billed at RM0.10 (US$0.03) per SMS.


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