PHOTO - The 60 local music artistes, actors and actresses, TV hosts, DJs, sports personalities, journalists, community leaders as well as children from local Tamil schools who contributed to the "Oli Peruvom" song.
To mark the upcoming annual Deepavali celebration (annual Hindu Festival of Lights), Malaysian telco DiGi has brought together 60 Malaysian Indian talents to make a music video, which will support the education of underprivileged children.
The exclusive song in Tamil (an Indian language), called 'Oli Peruvom', which means 'Share the Light', was produced with the support of local music artistes, actors, actresses, TV hosts, DJs, sports personalities, journalists, and community leaders along with children from local Tamil schools, said DiGi head of marketing, Albern Murty, speaking on 30 September 2011.
"The song will be available in three specially produced CallerTunesTM downloads that DiGi customers can subscribe to at RM1 [US 31 cents] per song/month," said Murty. "All proceeds from the downloads will be channelled to The Education, Welfare and Research Foundation (EWRF), a national charitable organisation dedicated to assisting the Indian community, that includes conducting English education camps for less privileged schoolchildren from Tamil schools in Malaysia."
"Music has always been an integral part of DiGi's offerings," he said. "This time it is extra special as we are able to bring together 60 talented individuals to come as one voice for a worthy cause. DiGi's contribution in this ensures that we reach out to customers at the grassroots level in ways meaningful to them."
"I also want to take this opportunity to thank each and every one of the participating celebrities for their time and commitment towards the success of this effort," added Murty. "This admirable effort serves as a great inspiration for all Malaysians to come forward and do their part for our children's education."
DiGi customers can subscribe to the three CallerTunesTM from now until 23 November 2011 by sending SHARE to 2000. The shortcodes for the other two CallerTunesTM are available also at www.digi.com.my/sharethelight or http://www.facebook.com/DiGi.ShareTheLight.OliPeruvom. All the artistes and volunteers also shot a special music video together with the children and is available for viewing at http://www.youtube.com/watch?v=8btns_QxkOY.
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