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Driving PC adoption in Malaysia: Intel

AvantiKumar | Jan. 30, 2012
Intel Malaysia announces the eight winners from contests during its nationwide PC adoption campaign.

Driving connectivity in Malaysia - Intel aje

PHOTO - Puan Rohaya Ibrahim, headmistress of SK Paya Bunga and Ahmad Suhaimi, e-book project teacher of SK Paya Bunga sharing details on the Terengganu e-book project.


Intel Malaysia has announced the eight winners from two contests held during its 'Enter aje!' six-month nationwide PC adoption campaign, which reached more than 200,000 people in 12 states.

Speaking in late January 2012, Intel Malaysia country manager for sales and marketing, Prakesh Mallya said eight laptops were presented to winners from across Malaysia.

Mallya said that participants of the 'PC? Saya Mau! [PC? I want!]' contest had to submit slogan entries in 30 words or less to express reasons why they would like to own a PC. Meanwhile, the 'PC ku. Teman ku! [My PC. My friend!]' contest required participants to write short essays of 100-120 words to describe how the personal computer has impacted their lives. Contestants were allowed to submit entries in either English or Bahasa Malaysia.

"Both contests attracted an overwhelming response over the five-month period, from 1 August through to 15 December 2011," he said. "The contests were well received among the local communities, and the Enter aje! campaign as a whole has received a very encouraging response particularly during our roadshows."

"The Enter aje! campaign represents Intel Malaysia's ongoing commitment to support the government's agenda to drive connectivity, increase awareness of ICT, and promote PC usage and its benefits among more Malaysians," said Mallya.

"The success of the Enter aje! campaign bodes well for the country because it has enabled more Malaysians, especially those in under-served communities, today to have access to the PC and the Internet," he said. "We would also like to thank our partners who had supported the Enter aje! campaign because we would not have achieved this level of success if not for the partners who shared a similar vision."

The six-month Enter aje! campaign was focused on speeding up the rate of PC adoption in under-served communities in Malaysia. The campaign involved roadshows covering 65 cities in 12 states. An Enter aje! mobile showcase truck travelled to various locations including visits to 27 schools, 17 community broadband centres, 44 shopping centres and 10 events in Malaysia.


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