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Enterprise social tools need to be highly mobile

Computerworld staff | March 28, 2012
Executives at AstraZeneca, a global pharmaceutical company, know that it's not enough to provide social collaboration tools for their employees. Those tools need to be highly mobile.

Those executives are in a position to put a lot of pressure on IT to make sure they get what they want.

Zeus Kerravala, an analyst with ZK Research, said younger workers are especially attached to their smartphones and tablets and may balk at using social tools on bigger computers.

"Tablets and smartphones are the devices of choice for mobile workers," Kerravala said. "Making sure the tools work on their favorite devices is very critical to attract younger workers ."

Olds noted that companies can use a phased approach, rolling out social tools for the desktop and laptop first, if need be. But that better be just the beginning.

"They'd better plan on providing support for tablets and smartphones sooner rather than later," he said. "And they need to tell users that this support is on the way."

 

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