Apple, naturally, plays its cards close. In an earnings call with Wall Street earlier this week, analysts tried to draw out Cook but with no more success than usual. "Are you willing to expand the product portfolio into new categories within the phone family?" asked Keith Bachman of BMO Capital Markets with a thinly-veiled question aimed at larger screens.
"We're willing to make any product that's a great product," replied Cook, sticking to the party line. "Where our line in the sand is, it's making something that's not fantastic."
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