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Google downgrades Chrome ranking after paid-link monkey business

Gregg Keizer | Jan. 5, 2012
Google penalized its own browser's search rankings Tuesday over a marketing campaign that went bad, the company confirmed.

Cutts said that after the penalty period, Chrome's download page could be returned to its search good graces. "Someone on the Chrome side can submit a reconsideration request documenting their cleanup just like any other company would," Cutts said.

It's unknown how the two-month penalty will affect Chrome's download, installation and usage numbers.

Chrome is on track to crack the 20% share mark this month or next, and will probably pass Firefox in March to become the second-most-used browser.

During 2011, Chrome grew its share by 8.8 points to 19.1%, representing an annual increase of 71%.

Google demoted the Chrome download page search ranking, burying it on the fifth or even later results page.



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