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Group hopes to use iTunes to collect donations for disaster relief

Matt Hamblen, Computerworld | March 4, 2011
ORLANDO -- The success of efforts by charities in collecting $10 mobile texting donations to help Japanese and Haitian disaster relief efforts has nonprofits considering whether to raise the amount to $25.

Carriers pass along the $10 without taking any portion of that money, but they usually do so after a contributor has paid the next monthly phone bill. If a person gives a $10 text donation on Jan. 12, and doesn't receive the bill until Jan. 30, then has another two weeks to pay, the process is already delayed considerably. But carriers have worked with TMG to lower the average number of 90 days down to 30, in some cases, she said.

Snyder praised U.S. wireless carriers for assuming the costs of processing the texts for free.

Meanwhile, she added that Apple offers a prime opportunity for charitable donations, since it has millions of iTunes subscribers who could bill a credit card already on file with Apple. That would likely be a Web-based transaction through any number of wireless and wired devices.


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