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Hollywood blockbusters rely on mission-critical IT: HDS Malaysia

AvantiKumar | April 10, 2013
Hitachi Data Systems Malaysia shows how it helps media production company Soho VFX produce complex visual effects.

 spokespersons from HDS modified

Photo - (From left) Wee Kai Teck, Managing Director of Hitachi Data Systems Sdn Bhd; Shane Archiquette, Chief Technology Officer, CME (Communications, Media and Entertainment) & Cloud, Hitachi Data Systems; and Jeffery Greenwald, Global Solutions Marketing Director for CME (Communications, Media and Entertainment), Hitachi Data Systems.


Hollywood movies' most complex visual effects rely on mission-critical IT infrastructure, according to storage solutions firm Hitachi Data Systems (HDS) Malaysia during a recent screening of 'Jack the Giant Slayer' in Kuala Lumpur, Malaysia.

Toronto-based visual effects post-production firm Soho VFX uses Hitachi NAS Platform (HNAS) to store and manage its most complex effects, said Hitachi Data Systems global solutions marketing director for CME (Communications, Media and Entertainment), Jeffrey Greenwald.

In the postproduction process, multiple terminals are needed to handle large amounts of image data quickly and efficiently, putting a high demand on the overall performance of Soho VFX's IT infrastructure, said Greenwald. "To meet these demands, Soho VFX uses the high performance and scalable Hitachi platform, which efficiently stores and manages the massive image data and makes it secure and instantly accessible. These capabilities lower the total cost of ownership, migrate data more quickly, and enable more reiterations of shots because renders are completed more quickly."

"Our relationship with Soho VFX demonstrates the importance of IT infrastructure to key brands that cannot afford to take risks with their mission-critical operations," he said.  "Soho VFX has to manage challenges similar to those of many enterprise businesses - reliability, data protection, agility, and efficiency. Hitachi NAS Platform solves these challenges by enabling media and entertainment companies to accelerate business operations and drive success."

Hitachi Data Systems Malaysia managing director Wee Kai Teck citing research from Lucintel's 'Global M&E Industry Analysis 2012-2017: Industry Trend, Profit and Forecast Analysis' said that the global Media & Entertainment industry was forecasted to reach US$1,289 billion by 2017 with a CAGR [compound annual growth rate]of five percent during 2012-2017."

Media and entertainment growing

"During the last five years, the APAC region also witnessed the highest growth and will continue to see highest growth during the same period despite the economic uncertainty," said Wee, adding that while the M&E industry in Malaysia was still relatively small compared to Hollywood, it was a rapidly growing key vertical with media content rapidly growing in format, size and density.

"Hitachi NAS Platform continues to evolve with us, which is imperative due to increased work demands and diminished timelines," said Soho VFX co-founder, Allan Magled. "Things are constantly changing and thanks to Hitachi Data Systems technology, we are able to handle it every time."

"Jack the Giant Slayer" began its release worldwide on 28 February 2013. As Soho VFX continues to grow and expand its project portfolio, NAS Platform will continue to provide dramatic scalability in capacity and performance, supporting better visual effects.


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