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How GOQii aims to reinvent wearable fit-tech with an army of personal wellness advisors

Jon Phillips | March 18, 2014
GOQii is a "coaching on the cloud" service that will employ thousands of wellness advisors to reach out and nudge couch potatoes via daily instant messages.

We've heard crazier ideas
When I began my GOQii demo with Gondal, I thought I was listening to the best-laid plans of an incurable optimist. Personal, one-to-one wellness coaching for every single person who buys the GOQii band? It sounded like the fit-tech version of Amazon's Mayday service. Certifiably nutso, right? What about infrastructure demands and scalability? How could GOQii's wellness army deliver personalized service to strangers located, quite possibly, many continents away?

But it turns out Mayday works for Amazon. So perhaps Gondal will have the last laugh. I'm a dedicated fitness band user, but as the Endeavor Partners' study indicates, the fit-tech sector is skating on the thin ice of customer dissatisfaction. So bring on the wild ideas. GOQii joins a field that includes Google Glass, pendants that monitor sunburn risk, and baby onesies with sewn-in health sensors. So it's not like the wearables space is disqualifying any flight of fancy as untenable.


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