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How Windows Red can fix Windows 8: The right strategy for Microsoft

Galen Gruman | June 4, 2013
A proposal to rescue Windows 8 and fulfill Microsoft's promise to deliver a modern computing experience on both PCs and tablets.

Fine — Microsoft will release Windows 8.1 "Blue" this fall, with all signs indicating merely cosmetic changes. Users will again avoid Windows PCs and Windows tablets, ceding even more ground to iOS and Android. It's inevitable that 2013 is a lost year.

But Microsoft could aim to adopt Windows Red in 2014 — maybe by spring — and call it Windows 9. It need not say Windows 8 was a failure, just as it never admitted the Vista fiasco. It can simply move on to the "even better" Windows, as it did with Windows 7's release.

Sooner would be better, given Apple's continued work on iOS and Google's on Android — the only two operating systems whose adoption is growing in any real way. At some point, it will be too late even for Microsoft despite its vast legacy user base, as BlackBerry discovered in a similarly disastrous slide.

Microsoft, please swallow your pride and take off your blinders. Take InfoWorld's Windows Red plan seriously, and save Windows for the long term.


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