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HTC Malaysia introduces first ‘glasses-free 3D’ mobile

AvantiKumar | Sept. 21, 2011
'HTC EVO 3D will help change the way users interact with their mobile devices.'

HTC EVO 3D launch

PHOTO - Models display the HTC EVO 3D.

The first glasses-free 3D mobile device - the HTC EVO 3D - has been launched in Malaysia, said the company.

HTC South Asia Pacific president Lennard Hoornik said the device takes the mobile multimedia experience to the next level, providing the ability to capture and view 3D multimedia without the use of special glasses.

Hoornik said the device was powered by the Gingerbread (2.3) version of Android and included the company's first 'qHD' [higher definition of 540 x 960 pixels compared to normal definition of 480 x 800 pixels] 3D 4.3-inch display and a 1.2 GHz Qualcomm Snapdragon dual-core processor together dual 5 megapixel cameras.

"At HTC, we believe in offering a wide portfolio of beautifully designed, powerful and highly customisable devices for our customers, and the HTC EVO 3D does just that," he said. "As HTC continues to push the limits of innovation, we are looking forward to delivering the HTC EVO 3D to our customers this year."

Hoornik said 3D would change the way users interacted with their devices. "According to the NPD Group's 3D 360° Monitor [September 2010], consumers show a high degree of interest in working with personal media in 3D [with one-third saying they would like to take photos in 3D]."

"Users of the HTC EVO 3D could include real estate agents, who could create and share 3D virtual tours of homes that let out-of-town buyers 'walk through' the house and truly experience the listings before they can see them live," he said. "In addition, 3D mapping of terrain will help build new and exciting features for navigation, and hikers will be able to get aerial views of the topography of rivers and mountains while in the backcountry."

Hoornik cited research by ABI Research. "Mobile 3D devices will be driven by three key applications: creation of user-generated 3D content by integrated video and still cameras, playback of 3D content and 3D gaming. The study also anticipates that mobile devices may turn out to be the most successful form factor towards bringing 3D technology into mainstream markets."


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