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IBM volunteers develop digital strategy for Malaysian state

AvantiKumar | April 3, 2013
IBM Corporate Services Corp team's recommendations include using social media to help Pahang's growth in the global market.

IBM Team @ MPK modified

Photo - Some members of IBM Corporate Services Corps team at MPK.


IBM volunteers have developed a digital roadmap to help the Universiti Malaysia Pahang (UMP) and the Kuantan Municipal Council (MPK) in Pahang, Malaysia to improve their efficiency and engagement with citizens. 

MPK president Dato' Hj. Zulkifli Hj. Yaacob said: "IBM was able to help us identify how we can leverage technologies such as social media so that we can meet our key priorities for growth over the next few years."

The IBM Corporate Services Corp (CSC) team volunteers from Brazil, USA, Mexico, Poland, Austria, Canada, Columbo, India and China, took one month to formulate a digital roadmap to help UMP ad MPK to take advantage of the economic landscape in Petaling Jaya. The IBM team worked with MPK to consider practical ways to engage its constituents.

"Being a global enterprise with deep understanding of shifting trends in technology, we appreciate the value that this partnership with IBM has brought to us," said MPK's Zulkifli, adding that Pahang's recruitment process needed to reflect the region's objective of becoming a more socially engaged tourist hub.

The CSC team helped UMP to upgrade its educational programme at its IT Project Management Academy. The team helped to form a refreshed six-month curriculum for IT project management as well as a five-year business plan to commercialise the university's ICT products, which would help to deliver RM6 million (US$1.94 million) by 2020.

"Our CSC programme serves to benefit the communities we work with, who gain by obtaining the equivalent of hundreds of thousands of dollars in pro bono expert consulting services," said IBM Malaysia chief financial officer Noorliza Abu Bakar. "Together, we can nurture the next generation of well-rounded leaders with the skills required to lead in a globally-integrated world."

Created in 2008, the IBM CSC programme has sent more than 50 IBM volunteers to Malaysia to support a broad range of business, non-government and government organisations, and work on high-impact projects in Penang, Johor, Kota Kinabalu and Kuching.


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