2. Cloud Computing: The End of a Buzzword
"The continuous interest in Cloud Computing from both end-users and vendors will cause a shift towards further exploration and understanding of the platform's value proposition, Public cloud will remain a more popular choice for a market like Malaysia due to the high composition of SMBs within the market. Of late, understanding of the technology has drastically improved and targeted effort by the Malaysian government will see key concerns addressed in the coming year."
3. Smart Devices to Drive the Rise of Mobile Commerce
"The advent of the mobility concept and the affordability of devices have changed the manner in which Malaysian consumers utilize ICT. The introduction of smart mobile devices coupled with the bundling of data plans by service providers with these devices has caused a surge in smartphone adoption across Malaysia. IDC predicts that mobile commerce applications will gain ground in 2012.
4. Ultrabooks to Breathe New Life into PC Market
"When the iPad hit the Malaysian market in 2010, there was a pandemonium; the iPad created a buying frenzy among consumers and the tablet was sold out within a few hours. Today, the market is flooded with a variety of tablets from various brands, and analysts and consumers alike are predicting that the demise of the PC is on the horizon. With consumer demand for PCs stifled by the abundance of alternatives as well as lack of innovation, PC vendors are searching for ideas to revive their business. In 2012, IDC expects the Ultrabook to fill the void between the full-size laptop and the tablet and the product is expected to boost sales in the consumer market which has not seen many truly innovative products over the past year."
5. Customer Centricity to Drive Socialytics
"With the reality of a potential financial crisis affecting the world economy in the next 12 to 18 months, organisations across Asia/Pacific are expected to adopt a cautious and discerning approach towards IT investments in 2012. As customer centricity is seen as the top business agenda, there will be a strong focus on technologies that will aid enterprises in heightening customer focus and customer engagement, and acquiring knowledge of customers who contribute most to their businesses."
6. Low-End Smartphones to Cause a Flood of Data Usage
"Malaysians are obsessed with smart devices, and smartphones are no exception. The launch of new models is usually greeted with grand fanfare. As the demand for smartphones in the country approaches fever pitch, lower-end smartphones have begun to make its way into the market. These phones provide cheaper alternatives to the high-end smartphones that have been flooding the market over the past three years."
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