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iflix targets 530 million in SEA, will combat movie piracy, says Malaysia's Catcha

AvantiKumar | March 10, 2015
In partnership with Hollywood's Evolution Media Capital, Catcha Group's CEO Patrick Grove said their new VOD service iflix has also been prompted by Asean's rapidly growing smartphone use.


Photo - Patrick Grove, CEO, Catcha Group


In partnership with Hollywood merchant bank Evolution Media Capital (EMC), Malaysian digital business firm Catcha Group's CEO Patrick Grove has co-founded and launched a new video on demand service, called iflix, which has been prompted by Asean's rapidly growing smartphone use,  will also help tackle movie and entertainment content piracy.

Catcha Group chief executive officer Patrick Grove, and also iflix co-founder, said that the new service will be rolled out during 2015 in key Southeast Asian markets, including Malaysia, Thailand, Philippines, Indonesia, and Vietnam.

The region's hundreds of millions of Internet users will be able enjoy their favourite films and television shows, said Grove, adding that the partner company EMC's managing partner Rick Hess will also join the iflix board of directors,

"More than 90 percent of Asean households currently consume pirated content," added Grove. "This has been an enormous problem for American content producers, who create the high-quality entertainment that Southeast Asian consumer's desire, but rarely receive the financial benefit."

"We finally have the game-changing solution to not only combat piracy, but also allow consumers access to incredible content on every connected device, whenever and wherever they want it, for less than the price of a pirated DVD," he said.

Grove said that the service will provide access to more than 10,000 hours of "top-tier U.S., Asian regional, and local market content. Each subscription will allow a user to access the content on five devices, as well as download content to their mobile, tablet, computer, or television set [via a media player]."

"By adopting a mobile-oriented business model, iflix is directly targeting a booming market opportunity," he said. "The number of Southeast Asian smartphone users and households with fixed line broadband is expected to grow in excess of 240 million and 55 million, respectively by 2018. Between 14 percent-38 percent of these smartphone users are already watching long-form videos on their devices, a fact that will contribute to iflix's success."


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