Fast and furious technology breakthroughs
Google also delivered its fourth Spotlight Story filmed as a 360-degree immersive movie. The movie can be watched from a spectator's multi-angle vantage point in the middle of the movie set using a smartphone and earbuds. Google partnered with Justin Lin, director of the "Fast and Furious" movie franchise and the upcoming "Star Trek III" to film a 360-degree action movie. Titled "Help," the film's about an extraterrestrial reptile that lands on earth and grows in size from baby to velociraptor to a Godzilla-sized monster terrorizing a Gotham-like city amidst special effects.
The movie-goer watches the movie from any of 360 degrees up, down, right, left, front and back seeing the movie through the window of his or her smartphone as if he or she were in the middle of the scene. Instead of trying to explain the 360-degree movie experience with mere words, downloading the Spotlight player and movies from Google Play or iTunes will result in a richer experience and first-hand understanding of ATAP and Lee's movie.
The creation of a 360-degree action movie demanded a partnership between a creative movie director, who could express the camera equipment he needed, and ATAP, who could swiftly build this equipment. ATAP technical project lead Rachid El Guerrab's account of director Lee's needs and the solution that he designed gives insight into just one dimension of creating a 360-degree movie, the camera. But the solution built for Lee by ATAP is much bigger and more complex, including a directional audio system that follows the observer's position, management tools to help the director visualize and plan the video shoot, and integration with digital effects authoring tools so the virtual velociraptor can be merged into the scene with the human actors.
ATAP boldly goes where no man has gone before
ATAP's developments all address strategic opportunities or risks for Google. Wearable technologies will become a large market that IDC estimates will amount to 126 million units in 2019. Obstacles to how users interact with wearables limit their usefulness. Commercial development of ATAP's radar motion detector of woven multi-touch interface could give Google a strategic wearable advantage in the same way that Android does, even though Google gives the technology away.
Passwords are another strategic issue for Google. Android mobile devices need strong authentication. Project Abacus could be a strategic response to Apple's fingerprint reader. And it's a key component of all of Google's apps. With increasing frequency, people use Google, Facebook and Twitter to register and login to websites. If Project Abacus proves Google's authentication is stronger and safer, consumers will choose it over the alternatives.
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